Customer profiles and history
Every appointment and sale is saved to the client, so the stylist can see the last colour, the products bought and any notes before the client sits down. Family members can be linked as a household.
Gestão de Salões e Barbearias
Salon CRM Software for South African Beauty Businesses
The most valuable thing a salon owns is its client list. SoftBela turns it into a CRM that remembers every visit, purchase and preference, and helps you bring quiet clients back.
Client profiles
Contact details, notes, visit and purchase history in one card.
Segments
Group clients by category, spend or last visit.
Loyalty and birthdays
Points, rewards and birthday offers for clients and their families.
Campaigns
Email and WhatsApp campaigns to the clients you choose.
Segmentation and marketing
Create segments such as clients who have not visited in 60 days or top spenders, then send a campaign by email or WhatsApp. Clients who opt out are respected automatically.
Loyalty and retention
Automations welcome new clients, send post-visit messages, remind clients when a service is due again and try to win back clients who have not returned. Each salon can edit the wording and timing.
- Welcome message for new clients
- Service return reminders
- Win-back messages
- Birthday offers
Staff and client relationships
Clients often follow a favourite stylist. Profiles show who served the client, and reviews after a visit help you see which staff members clients rate highly.
Perguntas frequentes
Can I send marketing messages to clients?
Yes. Campaigns go by email or WhatsApp to the segments you choose, and opted-out clients are excluded.
Can I import my existing client list?
Yes. Clients can be imported from a file, and imported clients are not sent a welcome message automatically.
Does SoftBela support a loyalty programme?
Yes. Clients earn points on visits and redeem rewards you define.